Covid outbreaks put additional pressure on its comeback. Prior to the pandemic, it was in turnaround mode, upgrading its coffee and food offerings and launching a loyalty program in the face of stagnating sales growth. In its home market of Canada, Tims has faced a fair share of struggles. The chain recently opened its 400th location in China, less than three years after opening its first. isn't the only international market seeing aggressive expansion from Tims. "We're not a full-blown, we're focused on what we do best," Cil said. restaurants are also focused on beverages, baked goods and hot breakfast sandwiches, unlike its Canadian stores, which have been pushing into lunch and dinner. Cil said the new format is faster to build and has better unit economics than the old model. ![]() It rebuilt many of its Ohio locations with smaller square footage. In recent years, the company has rethought its business model. We just need to be there to meet it," Cil said. "Between snowbirds and people that have moved down to Florida permanently, there's more than 3.5 million Canadians, so brand awareness is really strong. expansion will focus on markets like Texas and Florida, according to Cil. locations are concentrated in states that share a border with Canada: New York, Michigan and Ohio. "It's a good indicator of awareness, as well as demand for our products, so there's a number of markets in the U.S., south of our southermost restaurants: places like Texas, like Florida," he said.
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